Over 70 million adults in the us identify as having a disability. only one movie stars two authentically cast disabled leads.

DISABILITY REPRESENTATION CAN INCREASE YOUR BOTTOM LINE

1 in 4 people Identify as disabled YET are the least represented in Media

The Nielsen-owned company Gracenotes pointed out that increase in disability representation could “mean increased revenue for inclusive content providers and platforms,” with brands spending $738 million on advertisements in disability-inclusive broadcast and cable programs in Q3 of this year, while total ad spend on broadcast and cable in the same period was $9.9 billion. READ THE ARTICLE

People with disabilities have half a trillion dollars in disposable income

People with disabilities have nearly half a trillion dollars in disposable income—the after-tax dollars for basic necessities such as housing, food, and clothing. In the marketplace, people with disabilities—as well as their families, friends, and advocates—wield considerable spending power. Policy Panel on the Purchasing Power of People with Disabilities (AIR 2021 study) READ THE STUDY.

Networks Leave $10 Billion on the Table by Not Casting Disabled Actors

A study from The Ruderman Family Foundation shows that U.S. consumers have a potential buying power of $10 billion a month towards stories that showcase characters with disabilities authentically – specifically by casting disabled actors. Additionally, half of viewers are more likely to sign up for content distributors committed to more accurate representation of disabled characters. READ THE ARTICLE.

MARKET STATISTICS FROM THE INEVITABLE FOUNDATION

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